---
title: Can Out-of-Home Create Word-of-Mouth?
description: Brand positioning is the process of positioning your brand in the minds of your target audience. Positioning is the strategy that defines...
---

[Brand Lab ](https://adkom.media/brand-lab)

# [Can Out-of-Home Create Word-of-Mouth?](https://adkom.media/brand-lab/can-out-of-home-create-word-of-mouth)

 Written by [Adkom](https://adkom.media/brand-lab/author/adkom) | May 1, 2022 7:29:00 PM

Trust is critical to brand building, and word-of-mouth builds trust better than just about anything. But only 3% of word-of-mouth happens on social (and nearly 70% still happens face-to-face). So how can OOH create WOM? Creating buzz requires excitement and curiosity. Try developing a branded keyword or phrase (one that stimulates curiosity) that you can build a community around online. Use the phrase on your billboards, triggering someone to search online. Tie that phrase into a custom landing page and hashtag on social. Because over 80% of younger people say they would reshare an OOH ad on social (@Out of Home Advertising Association of America poll), OOH provides an excellent opportunity to connect offline and online word-of-mouth.

[https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-116348](https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-116348)

*Brand Day is a weekly series by Adkom r**ecognizing the importance of building brand awareness in an attribution-first world. **  
*

[View full post](https://adkom.media/brand-lab/can-out-of-home-create-word-of-mouth)

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