Brand Positioning 101: The Ultimate Guide (Part 3)
How to Differentiate Your Brand for Long Term Sales Growth, Customer Loyalty, and Market Domination
Over 40% of US out-of-home inventory is traditionally unavailable for brands running national campaigns. This inventory is made up of small media providers, making it difficult to piece together a national campaign across multiple markets - managing multiple separate contracts and relationships just takes too much of your time and energy.
Adkom unifies this fragmented media landscape through a single network: our technology delivers over 350 media owners across 190+ DMAs in one, easy-to-access platform. All it takes is a single RFP to unlock outdoor inventory where your competitors aren’t advertising, offering a unique opportunity to get in front of your customers and stand out from the competition.
Making the Call about what media to run where drives fundamental difference in campaign results. The Adkom Sentinel offers data, insights, and advice that informs your decision making, helping you better integrate OOH into an omnichannel media plan.