--- title: Brand Lab description: Brand-building is an ever-changing process. Adkom’s Brand Lab Blog teaches how to position your brand as a top-of-mind choice for consumers by utilizing OOH Media. --- # Brand Lab Blog Brand-building is an ever-changing process. Adkom’s Brand Lab Blog teaches how to position your brand as a top-of-mind choice for consumers by utilizing OOH Media. [![Featured_image](https://adkom.media/hs-fs/hubfs/PART3.jpg?width=596&name=PART3.jpg)](https://adkom.media/brand-lab/brandpositioningpart3) 7 MINUTE READ March 8, 2023 ## Brand Positioning 101: The Ultimate Guide (Part 3) How to Differentiate Your Brand for Long Term Sales Growth, Customer Loyalty, and Market Domination [Read More](https://adkom.media/brand-lab/brandpositioningpart3) ![Search_Icon](https://adkom.media/hubfs/ADKOM/images/blogs/search.png) Most Popular [Brand Positioning 101: The Ultimate Guide (Part 3)](https://adkom.media/brand-lab/brandpositioningpart3) Marketing Brand Day | 7   MINUTE READ [Brand Positioning 101: The Ultimate Guide (Part 2)](https://adkom.media/brand-lab/brandpositioningpart2) Marketing Brand Day | 4   MINUTE READ [Brand Positioning 101: The Ultimate Guide (Part 1)](https://adkom.media/brand-lab/brandpositioningpart1) Marketing Brand Day | 4   MINUTE READ [Ready for 2023?](https://adkom.media/brand-lab/readyfor2023) Marketing Brand Day | 5   MINUTE READ [What's Your ROAS (Return On Ad Spend?)](https://adkom.media/brand-lab/whats-your-roas) Marketing Brand Day | 5   MINUTE READ [![Featured_images](https://adkom.media/hubfs/part2.jpg) ](https://adkom.media/brand-lab/brandpositioningpart2) [##### Brand Positioning 101: The Ultimate Guide (Part 2) How to Differentiate Your Brand for Long Term Sales Growth, Customer Loyalty, and Market Domination March 8, 2023 ](https://adkom.media/brand-lab/brandpositioningpart2) [...](https://adkom.media/brand-lab/brandpositioningpart2) [![Featured_images](https://adkom.media/hubfs/part1-1.jpg) ](https://adkom.media/brand-lab/brandpositioningpart1) [##### Brand Positioning 101: The Ultimate Guide (Part 1) How to Differentiate Your Brand for Long Term Sales Growth, Customer Loyalty, and Market Domination March 8, 2023 ](https://adkom.media/brand-lab/brandpositioningpart1) [...](https://adkom.media/brand-lab/brandpositioningpart1) [![Featured_images](https://adkom.media/hubfs/branddayimage_readyfor2023LinkedInPostSize.jpg) ](https://adkom.media/brand-lab/readyfor2023) [##### Ready for 2023? How to Optimize Your Marketing Budget for a Recession December 15, 2022 ](https://adkom.media/brand-lab/readyfor2023) [...](https://adkom.media/brand-lab/readyfor2023) [![Featured_images](https://adkom.media/hubfs/branddayimage_roasLinkedInPostSize-1.jpg) ](https://adkom.media/brand-lab/whats-your-roas) [##### What's Your ROAS (Return On Ad Spend?) Looking at brands as stories and advice on how to build an impactful brand narrative November 21, 2022 ](https://adkom.media/brand-lab/whats-your-roas) [...](https://adkom.media/brand-lab/whats-your-roas) [![Featured_images](https://adkom.media/hubfs/branddayimage_storyLinkedInPostSize.jpg) ](https://adkom.media/brand-lab/whats-your-brand-story) [##### What's Your Brand Story? Looking at brands as stories and advice on how to build an impactful brand narrative October 26, 2022 ](https://adkom.media/brand-lab/whats-your-brand-story) [...](https://adkom.media/brand-lab/whats-your-brand-story) [![Featured_images](https://adkom.media/hubfs/branddayimage_starbucksLinkedIn.jpg) ](https://adkom.media/brand-lab/your-mission-as-your-message) [##### Your Mission as Your Message Tips and advice on how to align your company/brand's mission to your messaging in order to create a... October 12, 2022 ](https://adkom.media/brand-lab/your-mission-as-your-message) [...](https://adkom.media/brand-lab/your-mission-as-your-message) [![Featured_images](https://adkom.media/hubfs/Screen%20Shot%202022-10-03%20at%206.33.34%20PM.png) ](https://adkom.media/brand-lab/adkom-adds-sustainable-media-inventory) [##### Adkom Adds Sustainable Media Inventory Adkom's partnership with SOOFA, sustainable digital kiosks adds an exciting, new, environmentally... October 3, 2022 ](https://adkom.media/brand-lab/adkom-adds-sustainable-media-inventory) [...](https://adkom.media/brand-lab/adkom-adds-sustainable-media-inventory) [![Featured_images](https://adkom.media/hubfs/branddayimage_prLinkedInPostSize-1.jpg) ](https://adkom.media/brand-lab/the-right-way-to-grow-brand-awareness) [##### The Right Way to Grow Brand Awareness This post discusses the best practices to grow brand awareness. September 21, 2022 ](https://adkom.media/brand-lab/the-right-way-to-grow-brand-awareness) [...](https://adkom.media/brand-lab/the-right-way-to-grow-brand-awareness) [![Featured_images](https://adkom.media/hubfs/branddayimage_marketing_recession1LinkedIn-2.jpg) ](https://adkom.media/brand-lab/how-to-turn-a-recession-into-a-gold-mine-for-your-business-0) [##### How to Turn a Recession Into a Gold Mine for Your Business This post discusses the best practices to set your business up for success during economic hardship. September 7, 2022 ](https://adkom.media/brand-lab/how-to-turn-a-recession-into-a-gold-mine-for-your-business-0) [...](https://adkom.media/brand-lab/how-to-turn-a-recession-into-a-gold-mine-for-your-business-0) [Load More](https://adkom.media/brand-lab#) Most Popular [Brand Positioning 101: The Ultimate Guide (Part 3)](https://adkom.media/brand-lab/brandpositioningpart3) Marketing Brand Day | 7 MINUTE READ [Brand Positioning 101: The Ultimate Guide (Part 2)](https://adkom.media/brand-lab/brandpositioningpart2) Marketing Brand Day | 4 MINUTE READ [Brand Positioning 101: The Ultimate Guide (Part 1)](https://adkom.media/brand-lab/brandpositioningpart1) Marketing Brand Day | 4 MINUTE READ [Ready for 2023?](https://adkom.media/brand-lab/readyfor2023) Marketing Brand Day | 5 MINUTE READ [What's Your ROAS (Return On Ad Spend?)](https://adkom.media/brand-lab/whats-your-roas) Marketing Brand Day | 5 MINUTE READ ## Take Your OOH Gameto the Next Level Making the call about what media to run where drives fundamental differences in campaign results. 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