Brand Awareness is Back

In a world where digital advertising is getting more expensive and less effective, brand awareness advertising is making a comeback. And out-of-home is playing a key role in that: because it drives more online activity per dollar spent than any other brand awareness media (TV, radio, print, banner ads), it links the top and bottom of the funnel more effectively than just about any other media.

https://www.exchangewire.com/blog/2022/04/29/in-a-fragmented-media-world-digital-ooh-is-bridging-the-gap-in-brand-building-advertising/

Brand Day is a weekly series by Adkom recognizing the importance of building brand awareness in an attribution-first world.