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4 MINUTE READ
August 24, 2022

Turning Your Brand Identity Into Successful Marketing

The human brain processes so much information that, when it encounters anything that seems repetitive, it learns to ignore it. That’s why so much digital

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    The Apple Turnaround Story - and the Lessons for Your Brand

    Both the execution and the message of the "Think Different" campaign packed an important lesson for...

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    What’s Your Brand Worth?

    Marketers are used to thinking in terms of attribution: everything needs numbers attached to it. We...

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    Shrinking Marketing Budgets? This is how you fix it.

    When consumer spending drops, often marketing budgets follow. However, a reduction in marketing...

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    Messaging Consistency

    Your brand messaging is the core communications you want your customers and prospects to receive...

    July 7, 2022
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    Brand Positioning And Finding Differentiation

    The goal with positioning is to find one idea that differentiates you from the competition to...

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    How Do You Create A Meaningful Brand Experience?

    Brand positioning is the process of positioning your brand in the minds of your target audience....

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    It Pays to Simplify Brand Communication

    Simplicity pays in brand communication and design. In a survey across over 15,000 consumers in 9...

    June 23, 2022
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    Can Out-of-Home Create Word-of-Mouth?

    Brand positioning is the process of positioning your brand in the minds of your target audience....

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    Brand Awareness is Back

    Brand awareness advertising is making a comeback. And out-of-home is playing a key role in that:...

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    Brand Positioning 101: The Ultimate Guide (Part 3)
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    Take Your OOH Gameto the Next Level

    Making the call about what media to run where drives fundamental differences in campaign results. Sign up for the industry’s premier OOH + brand-building newsletter.

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